Victory Condition |

Author : Richard Mulholland | Coach : Richard Mulholland

What can the world's weirdest football match teach you about creating incentives to be awesome? More than you think, actually. See, we all think that it's the rules we lay down that guide great business – you know, things like 'make this much money; get this much market share'. But all the rules do is control how you play. And even if you follow the rules exactly, you'll just be doing ok. So what if you changed what victory looks like? How far could you go? This talk takes you through a few great examples that explain a pretty tough – but important – concept. You'll also get exercises to help generate great ideas for powerful victory conditions from the people who need them most – your team.